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What is the target market for hybrid cars?

What social demographic buys hybrid cars? Age, class, etc…? I’ve been researching it on the internet for awhile and wanted to see if anyone else knew. Thanks for your help.

I don’t think there’s any specific target market, unless you count environmentalists.

I own a Prius, and I’m a 26-year-old middle class dude. I’ve seen hybrid owners of all ages, though certainly poor people can’t afford them.

This entry was posted on Friday, July 3rd, 2009 at 9:00 pm and is filed under Fuel Efficient Vehicles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “What is the target market for hybrid cars?”

  1. cgriffin1972 on July 3rd, 2009 at 9:24 pm

    95% of what I work on is over50 year old female owners
    References :
    16+ year auto customizing
    14 year shop owner
    ASE certifeid
    Hybrid repair facility

  2. I don’t think there’s any specific target market, unless you count environmentalists.

    I own a Prius, and I’m a 26-year-old middle class dude. I’ve seen hybrid owners of all ages, though certainly poor people can’t afford them.
    References :