60 eng 4×3 agency HOAP 0025 HiRes

60″ TV spot ‘Let It Shine’ for Honda Insight, created by W+K Amsterdam – the first since their appointment in November 2008. ‘Let It Shine’ was created by Zach Watkins, Craig Melchiano and Mark Sloan and creatively directed by Jeff Kling, John Norman and Sue Anderson and is meant to reinforce Honda’s position [...]

hypermiling in the Honda Insight

In this video, I drive my ‘06 Honda Insight MT/with MIMA from my hometown of Evansville, IN to the HybridFest car show in Madison, WI. I had some battery recalibration issues along the way, but still managed 100.3 MPG for the trip. Let me repeat that, I drove from Evansville, IN to Madison, [...]

Ultimate Hybrid Duel: New Prius vs. Honda Insight

FULL TOYOTA PRIUS VS. HONDA INSIGHT @ INSIDELINE.COM:
http://www.edmunds.com/insideline/do/Drives/Comparos/articleId=144926
At the launch of the 2010 Toyota Prius, Bob Carter, group vice president and general manager for Toyota Motor Sales U.S.A., tells us, “We’ll face two challenges when the Prius goes on sale: the economy and the 2010 Honda Insight.
“The good news for consumers is that the market [...]