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60 eng 4×3 agency HOAP 0025 HiRes

60″ TV spot ‘Let It Shine’ for Honda Insight, created by W+K Amsterdam – the first since their appointment in November 2008. ‘Let It Shine’ was created by Zach Watkins, Craig Melchiano and Mark Sloan and creatively directed by Jeff Kling, John Norman and Sue Anderson and is meant to reinforce Honda’s position as a leader in automotive hybrid technology.

Duration : 0:1:11


This entry was posted on Thursday, August 27th, 2009 at 11:42 pm and is filed under Fuel Efficient Vehicles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

25 Responses to “60 eng 4×3 agency HOAP 0025 HiRes”

  1. so so cool
    so so cool

  2. do your research, …
    do your research, only 50 cars were used for this ad and none of them were imported!

  3. i agree. totally …
    i agree. totally ironic that the advert is for energy saving and they’re completely wasting energy

  4. This arrangement of …
    This arrangement of “This Little Light of Mine” was created by Gwen Thomas and Berend Dubbe specifically for the ad. There is no extended version, and the only place to hear the song is in the ads. Glad you like it, though!

  5. camilleszeisgreat on August 27th, 2009 at 11:42 pm

    do your research. …
    do your research. hybrid cars burn fossil fuels. i’m all for them, but let’s be honest. it’s just another self-important, self-indulgent message. which sucks because the car is actually really cool.

  6. awesome !!!
    awesome !!!

  7. I wish I could get …
    I wish I could get this song somehow. Does anyone know if there’s an extended version? I tried looking for it but it’s hard to find x.x

  8. because they are …
    because they are hybrid cars they use clean energy so it doesn’t matter thats the point

  9. camilleszeisgreat on August 27th, 2009 at 11:42 pm

    here’s what i don’t …
    here’s what i don’t get. the car is supposed to represent a more energy efficient way of doing things but the advertising agency got 150 cars to keep flipping their headlights. retarded.

  10. i love this comerce
    i love this comerce

  11. let it shine
    let it shine

  12. its awesome
    its awesome

  13. awesome
    awesome

  14. that beautiful smile
    that beautiful smile

  15. i like it too much. …
    i like it too much.
    and i like this new kind of car developed by honda
    i love eco

  16. For anyone wo wants …
    For anyone wo wants to know the song: This is from W+K Amsterdam: The song is a re-mastered version of This Little Light of Mine and was rearranged by Berend Dubbe specifically for the Let it Shine Honda spot.

  17. =O .
    =O .

  18. my battery’s flat …
    my battery’s flat thought…

  19. I parked my car …
    I parked my car outside and turned the light off and on in tribute.

  20. I think the account …
    I think the account team are to be congratulated in persuading all those people to park in a field. filming it and stuff is the easy bit, when you have to telephone owners of the cars and ask they come and park in a field with thir lights on thats amazing…the farmer who has the field should get an award too.

  21. did you watch it? …
    did you watch it? are you interested? well i guess the ad did it’s job.

  22. whats the name of …
    whats the name of the song?

  23. Everyone wants to …
    Everyone wants to be good? Flashing lights? Affordable? How much is it then? And JMV is an idiot – why should you have to understand marketing to understand a product? !

  24. this idiot doesn’t …
    this idiot doesn’t understand how marketing works

  25. well the had to : …
    well the had to : tell people about the brand of their new car, show the logo and make people remember it.
    I think they did a ok job. plus the ad is really good.
    i dont think people log on honda’s webside on a daily basis to read the corporate anouncements. OHH they came out with a new car.